Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
No other book applies a truly modern business approach to equine enterprise.
TABLE OF CONTENTS
Overview; Part 1: Assessing a business – The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business – Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index